
Website Tanzania Startup Association (TSA)
Supporting Startups
Communications and Membership Manager Job Vacancy at the Tanzania Startup Association (TSA)
Job Vacancy: Communications and Membership Manager
Position: Communications and Membership Manager
Location: Dar es Salaam, Tanzania
Reporting to: Head of Programs and Operations
Type: Full-time, Permanent
Salary: Competitive, based on experience and qualifications
Application Deadline: 10th February 2025
Start Date: As soon as possible
- About the Tanzania Startup Association (TSA)
The Tanzania Startup Association (TSA) is a membership-based, not-for-profit organisation uniting stakeholders in Tanzania’s startup ecosystem. Our mission is to drive, advocate, and lobby for frameworks that foster a conducive business environment for startups to grow and scale. TSA works with startups, innovation hubs, accelerators, and other ecosystem players to ensure Tanzania’s business environment supports innovation, entrepreneurship, and economic competitiveness.
- Position Overview
The TSA is seeking a dynamic and experienced Communications and Membership Manager to lead its communications, membership engagement, and advocacy efforts. This individual will play a pivotal role in advancing TSA’s visibility, growing its membership base, and strengthening relationships with key stakeholders across the startup ecosystem.
As a strategic leader, the Communications and Membership Manager will be responsible for crafting and implementing comprehensive communication strategies, managing member engagement initiatives, and leading a high-performing team. The role requires a blend of strategic vision, strong leadership, and excellent communication skills to help TSA achieve its organisational goals.
- Key Responsibilities
3.1. Communications Strategy and Leadership
- Develop and implement a comprehensive communications strategy that supports TSA’s advocacy, membership growth, and public relations objectives.
- Lead media relations efforts, including managing relationships with key media contacts and ensuring accurate and strategic coverage of TSA’s initiatives.
iii. Collaborate with the Policy and Research team to ensure communications are aligned with
TSA’s advocacy goals, translating complex policy matters into clear, engaging content.
- Oversee the production of high-quality communication materials, including press releases, blogs, newsletters, social media content, infographics, reports, and policy briefs.
- Develop and manage TSA’s digital presence, including website management, social media platforms (LinkedIn, Twitter, Facebook, Instagram), and email marketing tools.
- Support the evaluation and adaptation of communication campaigns by using data analytics to track effectiveness and engagement.
vii. Lead crisis communication efforts to manage potential reputational risks and ensure consistent messaging during high-stakes situations.
viii. Develop a branding strategy for TSA and ensure that all external communications adhere to the organisation’s branding guidelines and core values.
3.2. Membership Engagement and Growth
- Design and implement a membership recruitment strategy, identifying innovative ways to attract new members from across Tanzania’s startup ecosystem.
- Oversee and improve TSA’s membership onboarding and engagement process, ensuring smooth communication and high satisfaction levels.
iii. Develop initiatives to retain and engage existing members through newsletters, events, webinars, and continuous value propositions.
- Collaborate with the Programs and Operations teams to organize member events such as workshops, meetups, and industry networking sessions to foster engagement and promote TSA’s value.
- Manage and maintain an up-to-date membership database, ensuring accurate records of membership status, renewal dates, and member engagement activities.
- Conduct regular member surveys and feedback sessions to monitor satisfaction and identify areas for improvement.
vii. Regularly present membership data and insights to the leadership team, proposing adjustments based on trends and feedback.
3.3. Team Leadership and Development
- Recruit, build, and manage a high-performing Communications and Membership team, ensuring team members are aligned with TSA’s mission and strategic objectives.
- Provide ongoing training and mentorship to junior team members, building their capacity in communications, digital media management, public relations, and membership engagement.
iii. Lead the development of processes and workflows that ensure effective collaboration and communication within the team and across other departments.
- Set and monitor KPIs for the Communications and Membership team, ensuring the team meets targets for media coverage, digital engagement, and membership growth.
3.4. Data-Driven Decision Making
- Use data and insights from the Monitoring, Evaluation, and Learning (MEL) Framework to track the effectiveness of communications strategies and member engagement efforts.
- Develop metrics for tracking media reach, campaign engagement, and membership growth, providing regular reports to the Head of Programs and Operations.
iii. Collaborate with the MEL team to ensure communications efforts align with the overall strategic plan and advocacy priorities.
3.5. Risk Management and Crisis Communication
- Monitor media coverage and identify potential reputational risks, working closely with leadership to respond to issues quickly and strategically.
- Draft risk management responses for communications-related challenges and coordinate responses across different teams within TSA.
iii. Stay up to date on changes in policy, public sentiment, and media coverage that may impact TSA’s reputation and act proactively to mitigate potential risks.
3.6. Advocacy Support
- Ensure all communications efforts support TSA’s policy and advocacy goals, with a focus on influencing key stakeholders, including government agencies, development partners, and private sector entities.
- Work closely with the Policy and Research team to translate TSA’s policy research and findings into compelling advocacy materials, such as policy briefs, reports, and opinion pieces.
iii. Represent TSA at industry and policy events, ensuring consistent and impactful advocacy messaging.
- Key Qualifications and Experience
- Qualification in Communications, Public Relations, Marketing, Journalism, or a related field. ii. At least 5 years of experience in communications, public relations, or membership management, ideally within a membership-based or advocacy organisation.
iii. Proven track record of developing and implementing communications strategies, with experience managing media relations, social media, and digital marketing efforts.
- Experience in advocacy communication, including crafting messaging for government stakeholders and translating complex policy ideas into accessible language.
- Strong understanding of the Tanzanian startup ecosystem, including knowledge of policy, regulatory, and business environment issues affecting startups.
- Experience leading teams, with a demonstrated ability to recruit, train, and manage high-performing communications and membership professionals.
vii. Proficiency in digital tools such as Google Workspace, CRM systems (e.g., Salesforce), email marketing platforms (e.g., Mailchimp), and design tools (e.g., Canva, Adobe Photoshop).
viii. Strong writing skills, with experience developing press releases, blogs, newsletters, reports, and other written content.
- Familiarity with data analytics for tracking communication engagement and membership trends, including tools like Google Analytics and CRM platforms.
- Fluency in both English and Kiswahili is required.
- Key Competencies
- Strategic Thinking: Ability to design long-term communication and membership strategies that align with TSA’s broader advocacy and organisational goals.
- Leadership: Proven capacity to manage teams, mentor junior staff, and lead cross-departmental projects.
iii. Communication Skills: Strong interpersonal and writing skills, able to communicate clearly and persuasively with diverse stakeholders.
- Data-Driven Decision Making: Ability to interpret data, track progress against KPIs, and adjust strategies accordingly.
- Risk Management: Demonstrated experience in managing reputational risk and crafting crisis communication plans.
- Collaboration: Strong ability to work across departments, ensuring alignment of communications and membership activities with TSA’s overall mission.
- Why Join TSA?
- Contribute to shaping Tanzania’s startup ecosystem and driving positive change. ii. Lead and grow a dynamic team while working on high-impact initiatives.
iii. Join a passionate and driven team committed to innovation and entrepreneurship.
- How to Apply
Interested candidates are invited to submit their applications via the link: https://forms.gle/9DxEVzujxbD3FSS9A by 10th February 2025. You will be required to upload the following:
- A cover letter detailing your interest in the role and how your experience aligns with the qualifications.
- A detailed curriculum vitae (CV) highlighting your relevant experience and accomplishments.
Only shortlisted candidates will be contacted. TSA is an equal-opportunity employer and welcomes applications from all qualified candidates. We look forward to receiving your application!
HOW TO APPLY:
Please follow the link provided below.
View also: A Guide to Writing Great Cover Letters
To apply for this job please visit forms.gle.