Website NMB Bank PLC
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Usage and Retention Manager Job Vacancy at NMB Bank PLC (1 Position(s))
Job Location :
Head Office, Hq
Job Purpose:
Develop and execute NMB customer base management strategy for NMB bank and delivery thereof through various customer value management activities and initiatives.
Analyze customer behavior and create, execute, and monitor direct marketing campaigns that will maximize the customer’s lifetime value through increasing their engagement and growing their revenues/margins.
Main Responsibilities:
Campaign configuration, execution, and monitoring
Ensuring CVM campaigns drive the base management KPIs (incremental revenue, engagement (Cross sell/Up sell), inactivity management
Create campaign business case and ensure return on investment on the campaigns.
Analyze customer data for insights to implement and execute a customer value management strategy to maximize customer lifetime value and the contribution of the customer base to overall services revenue.
Create/maintain all campaign related documentation
Knowledge and Skills:
Strong knowledge on BI tools
Strong knowledge on Microsoft Excel and other Office packages
Strong Knowledge on Data Query Language (SQL)
Numerical and statistical knowledge
Python/R programming languages
Strong communication skills
Commercial awareness
Teamwork
Usage and Retention Manager Job Vacancy at NMB Bank PLC
Qualifications and Experience:
Bachelor’s Degree in Computer Science/Engineering/Finance/Economics/Statistics/Mathematics or related field
Master’s degree is added advantage
Three years’ working experience in a similar environment
Telecom Usage & Retention experience is an added advantage
NMB Bank Plc is committed to creating a diverse environment and is proud to be an equal opportunity employer
Job opening date : 10-Nov-2022
Job closing date : 24-Nov-2022