Head of Marketing, Corporate Affairs, and Citizenship at KCB Bank Tanzania August 2025

KEY RESPONSIBILITIES: 

• Lead the development, implementation, and evaluation of integrated Marketing, Communications, Digital, and CSR strategies aligned with business objectives and market trends.
• Lead branch management initiatives to strengthen market positioning and competitive advantage.
• Oversee the bank’s brand strategy to ensure consistent messaging, enhanced brand equity, and strong market presence.
• Provide strategic leadership on corporate reputation, media relations, public affairs, and stakeholder engagement to protect and promote the Bank’s image.
• Deliver internal and external communications campaigns aligned with regulatory requirements, stakeholder expectations, and market dynamics.
• Guide research, insights generation, and reporting on market opportunities to inform business growth initiatives.
• Optimize marketing ROI through campaign performance analysis, budget utilization, and data-driven decision making.
• Oversee digital transformation in marketing, including digital campaigns, performance analytics, and content strategies to drive online engagement.
• Manage relationships with creative, media, PR, and digital agencies to ensure aligned, high-impact campaign delivery.
• Champion the Bank’s Sustainability and CSR agenda, ensuring alignment with the Group ESG framework.
• Lead and mentor cross-functional teams, fostering innovation, performance excellence, and a high-impact marketing and communications function that supports business growth and stakeholder trust.
• Manage department budgets effectively to deliver all initiatives within approved limits while maximizing community and customer value.

MINIMUM POSITION QUALIFICATION REQUIREMENTS

1. Academic & Professional

1. Experience