Marketing Executive – Branding, Events & Communication Vacancy at Bank Of Africa Tanzania Limited (BOA)

Full Time

Website Bank Of Africa Tanzania Limited (BOA)

BOA Tanzania, is one of the commercial banks in Tanzania that have been licensed by the Bank of Tanzania.

Marketing Executive – Branding, Events & Communication Vacancy at BANK OF AFRICA TANZANIA LIMITED

Marketing Executive – Branding, Events & Communication

Department: Commercial Department

Reports to: Head of Marketing and Communication

Summary of Responsibilities:

  • Marketing Executive – Events, CSR & Communication / Digital is a dynamic role that integrates the planning and execution of events, corporate social responsibility (CSR) and Sustainability initiatives, communication strategies, and digital marketing efforts. This position requires a creative and strategic individual who can effectively manage diverse marketing functions to enhance the bank’s brand and engage with various stakeholders.

Scope of Duties:

  • Branding & Marketing
    • Develop and implement comprehensive branding strategies to enhance the bank’s brand equity and market presence.
    • Collaborate with internal teams and external agencies to create compelling brand campaigns. o Ensure consistent brand messaging and visual identity across all marketing channels and materials.
    • Develop and manage marketing campaigns, ensuring they are executed on time and within budget. o Conduct brand audits to assess the effectiveness of branding initiatives and identify areas for improvement.
    • Track and report on the effectiveness of marketing campaigns, making data-driven recommendations for improvement.
    • Analyse market trends, customer insights, and competitive activities to inform marketing strategies.

     Events Management & Corporate Social Responsibility (CSR) & Sustainability.

  • Plan, organise, and execute a variety of corporate events, including product launches, press conferences, client appreciation events, and community outreach programs.
  • Coordinate all event logistics, including venue selection, vendor management, and promotional activities.
  • Develop and implement event themes and concepts that align with the bank’s brand and marketing objectives.
  • Manage event budgets, ensuring cost-effective solutions and maximum return on investment. o Measure and report on the success of events, collecting feedback for continuous improvement.
  • Develop and implement CSR initiatives and Sustainability efforts that align with the bank’s values and strategic goals.
  • Build and maintain relationships with community organizations and partners to support CSR programs.
  • Coordinate volunteer activities and employee engagement in CSR initiatives.
  • Monitor and report on the impact of CSR and sustainability activities, ensuring transparency and accountability.
  • Communicate CSR and sustainability efforts internally and externally, enhancing the bank’s reputation and community presence.
  • Communication & Digital Marketing
    • Develop and manage internal and external communication strategies to promote the bank’s brand and initiatives.
    • Create and distribute press releases, newsletters, and other communication materials.
    • Ensure consistent messaging and branding across all communication channels. o Handle media relations, including responding to inquiries and coordinating interviews.
    • Collaborate with cross-functional teams to ensure unified and effective communication efforts.
    • Develop and execute digital marketing strategies to drive customer acquisition, engagement, and retention. o Manage the bank’s digital presence, including the website, social media platforms, email marketing, and mobile app.
    • Create engaging and relevant content for digital channels, tailored to the target audience. o Optimize digital campaign performance, utilizing SEO, SEM, and other digital marketing techniques. o Monitor digital analytics to track campaign effectiveness, making data-driven adjustments as needed.
    • Stay current with digital marketing trends and technologies, continuously innovating to improve digital outreach.

Technical Know How:

  • Ability to develop and implement branding strategies and maintain brand consistency.
  • Ability to plan, execute, and oversee multiple projects simultaneously, ensuring deadlines are met and objectives achieved.
  • Ability to craft clear, persuasive, and engaging messages for diverse audiences.
  • Proficiency in analyzing data to measure performance, identify trends, and make informed decisions.
  • Ability to generate innovative ideas and approaches for marketing initiatives.
  • Excellent teamwork skills, with the ability to work effectively with cross-functional teams and external partners.
  • Flexibility to adapt to changing priorities and market conditions.

Professional skills & Experience:

  • An Advanced Diploma / Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field.
  • Experience in event management, CSR, corporate communications, and digital marketing.
  • Proven track record of successfully managing multiple marketing projects and campaigns.
  • Strong organizational skills and attention to detail.
  • Excellent written and verbal communication abilities.
  • Proficiency in digital marketing tools and platforms, including SEO, SEM, social media management, and analytics.
  • Creative thinker with a strategic mindset and a focus on driving results.
  • Banking and work experience will be an added advantage.
  • Computer literacy and familiarity with standard office computer applications, Photoshop, or other media editing software will be an added advantage.

Submission:

All the applicants should submit their application letter,  CV and Certificates not later than 31st May

2024 to email: hr@boatanzania.com

OR

THE HUMAN RESOURCES DEPARTMENT

BANK OF AFRICA – TANZANIA

NDC DEVELOPMENT HOUSE

OHIO / KIVUKONI STREET

P.O Box 3054

DAR ES SALAAM TANZANIA.

NOTE: We shall communicate to only successful candidates who will meet all the requirements above.

To apply for this job email your details to hr@boatanzania.com