Digital Marketing Specialist Job Vacancy at Knauf Gypsum Tanzania

Knauf stands for opportunity. We know that opportunity looks different to each person, and we are proud that we see opportunity in everyone. This exciting role within the Marketing Team could be the perfect next opportunity for you to build a unique career, in a values-led culture with a clear purpose of making tomorrow a home for all of us.

We are a global manufacturer of construction materials and within our Group, our 41,500 team members in 90 countries across 300 sites provide a huge opportunity for anyone with ambition and energy. We value everyone’s contribution equally and we ask that you bring your whole self to work, to enrich the business further, as together we achieve more in a safe and inclusive environment.

Knauf Gypsum Tanzania Limited is proud to be part of the Knauf Group. We have a 9-year heritage in GYPSUM manufacturing and have big plans for the future. Our global reach in 90 countries continues to grow and we are looking for passionate, ambitious people to help us achieve our goals. We are all led by the same core values and believe in the powerful potential of large companies to have a positive impact on the world. We are now looking for another team mate to join us in Dar es Salaam office as Digital Marketing Specialist.

Can you say ‘yes’?

Do you treat your colleagues with respect?

Do you always have the customer in mind?

Do you act with future generations in mind?

Do you like to seek out opportunities to grow and develop?

Do you have a proven track record of delivering results?

The Digital Marketing Specialist will design, execute, and refine digital marketing strategies across multiple platforms to support business goals. He/she will oversee campaigns on different digital channels, track their effectiveness, and make ongoing improvements to ensure measurable success.

What you’ll be doing:

• Develop and implement comprehensive digital marketing strategies aligned with the company’s business goals and market positioning.
• Identify target audiences and create tailored strategies to engage and convert them.
• Develop and oversee content strategies for the company’s website, blog, social media channels, and email campaigns.
• Launch, manage, and optimize digital advertising campaigns across various platforms such as Instagram, Facebook, and LinkedIn Ads.
• Monitor campaign performance, analyze data, and adjust strategies to maximize ROI.
• Implement and manage SEO best practices to enhance organic search rankings and drive website traffic.
• Oversee SEM initiatives to target and attract potential leads.
• Develop and execute social media strategies to build brand presence and engage with the target audience on platforms like LinkedIn, Instagram, and Facebook.
• Manage social media accounts, including content scheduling, community engagement, and performance tracking.
• Track and analyze digital marketing metrics and KPIs.
• Prepare and present regular reports on campaign effectiveness and provide actionable insights for continuous improvement.
• Collaborate with the marketing and sales team to identify and target key audiences and create content tailored to their needs and interests.
• Conduct market research and stay updated on industry trends to ensure the content is relevant and competitive.
• Monitor and analyze the performance of content marketing efforts and make data-driven recommendations for improvement.

What we’d love for you to have:

We are interested in you as a person: your attitude, behaviors and values. As long as you have the willingness to learn anything you need for the role that you don’t already have, we’d love to speak to you. If you have experience and qualification in the following areas:

• 4+ years of experience in digital marketing, preferably in the manufacturing or B2B sector.
• Proficiency in digital marketing tools and platforms.
• Proven track record of managing successful digital marketing campaigns and projects.
• Experience creating content for various channels, social media, email, and video.
• Proficient in SEO and SEM and keyword research.
• Sales and marketing knowledge.
• Performance oriented.
• Creative mindset with a keen eye for details.
• Ability to work independently and manage multiple projects simultaneously.

We’ll provide:

• A competitive salary

• Medical cover Benefits

• A year end performance bonus

What happens next?

We appreciate that your time is precious and applying for a new job can be a lengthy process – so we have committed to replying to your application within 3 working days.

To enhance the diversity and inclusivity of our team, we strongly encourage women to apply. We believe in equal opportunity and value the unique perspectives and contributions that women bring to our workplace. Join us in making tomorrow a home for all of us.